A token is required to install the Electronic Updates Windows Client, or to integrate against the REST API.
A token is a series of characters used to identify a user. By using a token for Windows Client or REST API authentication, you can continue to get uninterrupted access to automated data downloads even when a password is changed or an account becomes locked. Furthermore, it is not possible for a user to get locked out by submitting an incorrect token.
You can locate your token by logging into the Self Service Portal and selecting the Address data tab. Click Enable automatic updates and you will see your unique token along with a Copy to clipboard button. Unless explicitly reset, your token will not change.