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Introduction

Experian Identity Append is a powerful API that enables real-time email risk evaluation and appending of contact information to an individual. With its robust functionality, you can seamlessly integrate this API into your workflow, applications, or web pages, to enrich your existing data. By appending accurate contact information such as name, address and email, you can enhance your user experience and streamline your communication processes, and ensure you are contacting trust worthy individuals.

Benefits

  • Enhanced data accuracy: An API that can append email addresses or phone numbers to a name and address can significantly improve data accuracy by filling in missing contact information, reducing errors, and ensuring up-to-date details.
  • Strengthen risk prevention tactics: By using the API to flag suspicious email addresses, businesses can significantly improve their ability to flag and prevent risk posed from bad actors, without wasting valuable time and resources.
  • Improved customer communication: With appended email addresses and contact information, businesses can easily reach out to customers through their preferred communication channels, increasing the likelihood of successful interactions and engagement.
  • Streamlined marketing efforts: Having complete contact information allows for more targeted and personalized marketing campaigns, leading to higher response rates and better ROI (return on investment).
  • Efficient order fulfillment: For eCommerce businesses handling deliveries, appended contact information ensures smoother order processing and delivery as customers can be easily reached for updates and confirmation.
  • Better customer service: Having access to accurate email addresses and phone numbers enables prompt customer support, quick issue resolution, and a higher level of customer satisfaction.
  • Data enrichment and analysis: Appending additional contact details to existing records enriches the dataset, providing valuable insights for data analysis, segmentation, and decision-making processes.

Taking an input of name and address, we are able to match the best email address to that individual by utilizing sophisticated algorithms and data matching techniques to search through a vast database of email records. This ensures that you have the best chances to reach your consumer via email, helping you and your team make more intelligent decisions.

After the email append process is complete, the API will offer real-time validation to ensure the validity and deliverability of the appended email addresses. This validation step helps maintain data accuracy and prevents the inclusion of invalid or inactive email addresses in our response so that your business is only receiving deliverable emails.

Our extensive database of over 200 million postal records is used to match the list of names and addresses. Additionally, our email database has been curated over two decades and is regularly maintained—it contains unique, accurate, and up-to-date information. Crucially, all data is 100% opt-in and voluntarily provided by consumers, prioritizing data privacy and consent. Experian can help you find the best and most-active consumer email while ensuring you stay compliant with privacy law.

Benefits

  • Enhanced customer data: Append missing email addresses to existing contact information, enriching the customer database with complete and up-to-date details.
  • Improved communication: Reach customers through their preferred channel by adding verified email addresses, enabling more effective and personalized communication.
  • Targeted marketing: Utilize appended email addresses for targeted marketing campaigns, increasing response rates and driving better ROI.
  • Efficient customer service: Access accurate email information to provide prompt customer support, leading to higher customer satisfaction.
  • Data-driven decisions: Enriched datasets facilitate data analysis, segmentation, and informed decision-making to support business growth and strategic initiatives.

Taking an input of name and address, we are able to match the best phone number to that individual by utilizing an exhaustive repository of data assets consisting of proprietary, public record, and publicly-available data covering nearly 100% of the U.S. adult population. This ensures that you have the best chances to reach your consumer via phone, helping you and your team make more intelligent decisions.

Benefits

  • Increase conversions: Speed up the process of customer-facing applications, improving pull-through rates
  • Enhanced customer data: Append missing phone numbers to existing contact information, enriching the customer database with complete and up-to-date details.
  • Improved communication: Reach customers through their preferred channel by adding accurate phone numbers, enabling more effective and personalized communication.
  • Targeted marketing: Utilize appended phone numbers for targeted marketing campaigns, increasing response rates and driving better ROI.
  • Reduce risk and potential costs: Stop unreachable phone numbers from reaching your database (e.g. 555-5555)
  • Data-driven decisions: Enriched datasets facilitate data analysis, segmentation, and informed decision-making to support business growth and strategic initiatives.

Reverse email append is a service that allows you to input an email address and receive the name and address of the individual associated with that email. Our sophisticated algorithms and data matching techniques search through our vast database of over 200 million postal records to find the best match. Our email database has been curated over two decades and is regularly maintained, ensuring that it contains unique, accurate, and up-to-date information. All data is 100% opt-in and voluntarily provided by consumers, prioritizing data privacy and consent.

We understand the importance of privacy laws, which is why we ensure that our service is compliant with all relevant regulations. With Experian’s real-time reverse email append API, you can find the best and most-active consumer information while prioritizing data privacy.

Benefits

  • Customer Data Enrichment: Enrich your customer database or contact list with complete and accurate information, providing more comprehensive customer profiles, leading to better customer understanding and segmentation.
  • Personalization: With the name and address information available, your business can personalize its communications with customers to increase customer engagement and foster stronger relationships with your audience.
  • Improved Customer Support: Assist your customer support representatives by providing more personalized and efficient assistance that enables them to address customers by name and facilitate follow-ups or resolution of issues via direct mail when needed.
  • Enhanced Marketing Campaigns: Fuel more effective marketing campaigns by sending relevant promotional materials, offers, or incentives via traditional mail, targeting specific geographical areas or demographics.

Our Email Risk Score API evaluates the legitimacy and trustworthiness of an email address. The API analyzes multiple factors associated with the email address, such as domain reputation, historical usage patterns, presence in blacklists, and known associations with fraudulent activities (like email tumbling). By leveraging machine learning algorithms and data from various sources, the API generates a numerical risk score, indicating the likelihood that the email address is involved in risky or malicious activities.

Businesses can use this score to assess the risk associated with incoming emails, protect their systems from potential threats, and make informed decisions regarding email communication and risk-prevention measures.

Benefits

  • Strengthen risk prevention tactics: By using the API to flag suspicious email addresses, businesses can significantly improve their ability to flag and prevent risk posed from bad actors, without wasting valuable time and resources.
  • Maintain a positive customer experience: With an Email Risk Score API in place, businesses can focus on investigating known risk, while having little to impact on individuals acting in good faith, keeping the experience seamless for those valued customers.
  • Cost-effective risk mitigation: By automating the assessment of email address risk, the API streamlines the process and saves valuable time and resources. Businesses can efficiently allocate their efforts to focus on legitimate concerns, leading to cost-effective risk mitigation strategies.
Experian Identity Append

Overview